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Journal

Your go-to space for scent knowledge, inspiration, how-tos, and trends. From fragrance layering tips to the stories behind iconic notes, the Journal helps you explore perfume with curiosity and creativity.

The DIY Renaissance: Why Fragrance Is Becoming Personal Again
TrendsOct 23, 2025
The DIY Renaissance: Why Fragrance Is Becoming Personal Again

The future of fragrance is personal. Explore how DIY perfumery, education, and creator culture are transforming the way we connect to scent — and ourselves.

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Created by third-generation master perfumers.

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FRAGRANCE WITHOUT COMPROMISE

Each fragrance meets clean and IFRA standards.